Think of programmatic as the umbrella rein this category, where different types of programmatic buying are categorized beneath it. Supply-side platforms (SSP) are at the other end of the spectrum; publishers can manage and sell the ad space that is available on their apps or websites. Reach larger audiences: Programmatic https://leistungsberichte28135.blogdon.net/fascination-Über-in-app-werbung-44190344