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{Hermès' Success Has Been Driven by Scarcity

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While many deluxe brands drive direct exposure with social media advertising, celebrity partnerships and style shows, Hermès which began as a saddlery and which still hand-stitches the lion's share of its natural leather bags hasn't. Its main items have not changed much in years; it does not have TikTok, and https://judahthugt.webbuzzfeed.com/33424729/hermès-success-has-been-driven-by-deficiency

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