Metrics are commonly used to assess effectiveness. Operational statistics offer technical confirmation. However, audience behaviour determines effectiveness. A display can be operational, still have limited impact. Recognising the difference helps explain why some deployments succeed. when content fits attention patterns. Limits of data-driven evaluation Logs confirm delivery. This in... https://andrewworkplaceinsights.tusblogos.com/40154968/observations-on-how-businesses-use-digital-signage